Ingredient-level explanation
cereals 68,9% (wheat flour 48,9%, whole grain 20% (whole wheat flour 6,4%, oatmeal 4,5%, oatmeal 3,1%, wholemeal barley flour 2,9%, wholemeal rye flour 2,1 wholemeal spelt flour (wheat) 1%)), sugar, rapeseed oil, bulking agent (polydextrose), baking powder (sodium carbonates, ammonium carbonates, diphosphates), minerals (calcium carbonate, magnesium carbonates, elemental iron), whole milk powder 0,9 % (milk equivalent 7,3 %), emulsifiers (soy lecithins, e472e), salt, skimmed milk powder, flavourings, may contain egg, nuts, sesame,