Name: Now Now Fresh Grain Free Adult
Brand: Now
SKU: 0815260003544

Facts used for scoring

Design

CategoryFood

Label information quality67/100

Data confidence

Ownership

Processing

Very highly processed

Formulation complexity

Environmental signal

NOVA groupNOVA 4

Performance

Nutrition scoreInsufficient evidence

Ingredient-level explanation

uv et de gras pour soutenir un de actif. fsrmuls KOW FRESHsord de viandes et d'huiles d'oméga 3 et 6100 % FRAÎCHES e t ne contiennent pas de viandes gusÜ0duits cuagertts de conservation artificiels. NOW FRESHMC Grain Free Adult Recipe est un aliment complet pour chats adultes. Composition: Dinde désossée, pomme de terre déshydratée, pois, pomme de terre, fibre de pois, poudre d'œuf entier, tomate, huile de colza, graine de lin, saveur naturelle, huile de noix de coco, saumon désossé, canard désossé, Pommes, carottes, citrouille bananes, myrtilles, canneberges, framboises, mûres, papayes, ananas, pamplemousse, fèves de lentilles, brocoli, épinard, fromage que' Chlorure de sodium, chlorure de potassium, alges séchées, racine de chicorée sèche, produit de fermentation d'Aspergillus niger séché , produit de fermentation d'Aspergillus otyzae séché, L-carnitine, souci, romarin séché. Additifs par kg: Additifs nutritionnels; E672 vitamine A 16 299 IU, E671 vitamine D3 2 170 IU, 3a700 vitamine E 164 El (fer) 142 mg, E2 (iode) 1,6 mg, E4 (cuivre) 18 mg, E5 (manganèse) 26 mg, E6 (zinc) 149 mg, E8

Five-layer evaluation

Each dimension stays separate so the product can score well in one area and weakly in another without hiding trade-offs.

Nutrition score

—

/100

Nutrition profile

No nutrition score

No reliable assessment

label quality is the strongest signal right now, while processing needs the most caution.

Strongest area

Label quality

Weakest area

Processing

Data confidence

medium

Data confidence

Data confidence 61/100

Medium reliability

Data coverage is partial and the interpretation carries moderate confidence.

Confidence layer

Category breakdown

How the separate signals line up

The data does not support a reliable overall result.

Nutrition profile

No reliable assessment

—

Nutrition score is unavailable because core nutrient evidence is incomplete.

Processing

Very highly processed

Processing indicator kept separate from the nutrition score.

Environmental signal

Mixed

57/100

Estimated environmental signal with limited precision.

Label quality

Quite good

67/100

Label quality reflects completeness and consistency of the record, not nutrition quality.

How is the score built?

Open the methodology note

Nutrition score measures nutrient profile only. Processing, environment, label quality, and data confidence stay separate so missing data or formulation signals do not silently change nutrition quality.

The data is partial. The interpretation is usable but some conclusions may be refined.

Score drivers

What shaped the separate signals

Supports the assessment

No clear positive highlights emerged from the available data.
Impact: low

Pulls the score down

Declared NOVA group 4 anchors the processing indicator.
Impact: high
Mandatory field coverage is only partial (50%).
Impact: medium
A long ingredient list (86 ingredients) supports a more processed classification.
Impact: low

Uncertain area

Core nutrient evidence is incomplete, so the nutrition score is unavailable.
Impact: high
Confidence is reduced by missing nutrition evidence.
Impact: high
The record is missing a nutrition panel.
Impact: high

Some source data is incomplete for this product: energy per 100g, sugars per 100g, saturated fat per 100g, sodium per 100g or salt per 100g, quantity, category, nutrition panel, and front image. Scores stay visible, but weaker evidence is reflected in the confidence dimension.

Facts used for scoring

Design

CategoryFood

Label information quality67/100

Data confidence

Ownership

Processing

Very highly processed

Formulation complexity

Environmental signal

NOVA groupNOVA 4

Performance

Nutrition scoreInsufficient evidence

Ingredient-level explanation

Five-layer evaluation

Each dimension stays separate so the product can score well in one area and weakly in another without hiding trade-offs.

Nutrition score

—

/100

Nutrition profile

No nutrition score

No reliable assessment

label quality is the strongest signal right now, while processing needs the most caution.

Strongest area

Label quality

Weakest area

Processing

Data confidence

medium

Data confidence

Data confidence 61/100

Medium reliability

Data coverage is partial and the interpretation carries moderate confidence.

Confidence layer

Category breakdown

How the separate signals line up

The data does not support a reliable overall result.

Nutrition profile

No reliable assessment

—

Nutrition score is unavailable because core nutrient evidence is incomplete.

Processing

Very highly processed

Processing indicator kept separate from the nutrition score.

Environmental signal

Mixed

57/100

Estimated environmental signal with limited precision.

Label quality

Quite good

67/100

Label quality reflects completeness and consistency of the record, not nutrition quality.

How is the score built?

Open the methodology note

The data is partial. The interpretation is usable but some conclusions may be refined.

Score drivers

What shaped the separate signals

Supports the assessment

No clear positive highlights emerged from the available data.
Impact: low

Pulls the score down

Declared NOVA group 4 anchors the processing indicator.
Impact: high
Mandatory field coverage is only partial (50%).
Impact: medium
A long ingredient list (86 ingredients) supports a more processed classification.
Impact: low

Uncertain area

Core nutrient evidence is incomplete, so the nutrition score is unavailable.
Impact: high
Confidence is reduced by missing nutrition evidence.
Impact: high
The record is missing a nutrition panel.
Impact: high

Now Now Fresh Grain Free Adult

Nutrient profile

Need attention

What would improve the assessment

Processing level

Need attention

Label quality

Need attention

Uncertain or missing data

Environmental signal

What would improve the assessment

Facts used for scoring

Design

Ownership

Performance

Five-layer evaluation

No nutrition score

How the separate signals line up

What shaped the separate signals

Now Now Fresh Grain Free Adult

Nutrient profile

Need attention

What would improve the assessment

Processing level

Need attention

Label quality

Need attention

Uncertain or missing data

Environmental signal

What would improve the assessment

Facts used for scoring

Design

Ownership

Performance

Five-layer evaluation

No nutrition score

How the separate signals line up

What shaped the separate signals

What lowers the rating

Ultra-töödeldud toit (NOVA 4)

Lapse vaate riskisignaalid

Ultra-töödeldud profiil (NOVA 4) lapse menüüs