Kimberley's Bakeshoppe White Cupcake · Nutrisiq

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Nutrition snapshot

Kimberley's Bakeshoppe White Cupcake

Name: Kimberley's Bakeshoppe White Cupcake
Brand: Kimberley's Bakeshoppe
SKU: 0770981540061

The nutrient profile is weak based on the available evidence.

Nutrition score

/100

Nutrition interpretation

High signal

The nutrient profile is weak based on the available evidence.

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Signal classes

Need attention

High sugar content (44.12 g/100 g) weakens the nutrition score.
High saturated fat (7.35 g/100 g) weakens the nutrition score.
Added sugars are unavailable, so sugar handling relies conservatively on total sugars.

Need attention

Declared NOVA group 4 anchors the processing indicator.
Formulation markers such as polüsorbaat, letsitiin support a more processed classification.
A long ingredient list (83 ingredients) supports a more processed classification.

Supporting factors

Mandatory field coverage is strong (75%).

What would improve the assessment

Part of this signal relies on inferred values, so direct declared data would improve reliability.

Structured source data

Facts used for scoring

Design

CategorySnacks

Label information quality64/100

Data confidence

Ownership

Processing

Very highly processed

Formulation complexity

100

Environmental signal

NOVA groupNOVA 4

Performance

Energy / 100g

441 kcal

Protein / 100g

1.47 g

Sugar / 100g

44.12 g

Nutrition score29/100 · Grade E

Ingredient-level explanation

Icing sugar, shortening (canola, palm, modified palm and palm kernel oil), sugar, water, enriched wheat flour (wheat flour, niacin, reduced iron, thiamine mononitrate, riboflavin, folic acid), egg, soybean and canola oil, glucose, color (fd&c yellow #5 lake, fd&c blue #1 lake, fd&c yellow #6, fd&c red #40 lake), skim milk powder, modified corn starch, whey powder, mono and diglycerides, soybean lecithin, leavening (sodium acid pyrophosphate, sodium bicarbonate, corn starch, monocalcium phosphate, calcium sulfate), wheat gluten, butter (cream, salt), salt, natural and artificial flavor, modified palm and modified palm kernel oil, cocoa powder (processed with alkali), diacetyl tartaric acid esters of mono and diglycerides, polysorbate 60.

Food score panel

Five-layer evaluation

Each dimension stays separate so the product can score well in one area and weakly in another without hiding trade-offs.

Nutrition score

/100

Nutrition profile

Nutrition score 29/100

Weak

label quality is the strongest signal right now, while processing needs the most caution.

Strongest area

Label quality

Weakest area

Processing

Data confidence

medium

Data confidence

Data confidence 63/100

Medium reliability

Data coverage is partial and the interpretation carries moderate confidence.

Confidence layer

Category breakdown

How the separate signals line up

The profile is on the weaker side and warrants attention.

Nutrition profile

Weak

29/100

Nutrition score based on nutrient profile only.

Processing

Very highly processed

Processing indicator kept separate from the nutrition score.

Environmental signal

Mixed

57/100

Estimated environmental signal with limited precision.

Label quality

Quite good

64/100

Label quality reflects completeness and consistency of the record, not nutrition quality.

How is the score built?

Open the methodology note

Nutrition score measures nutrient profile only. Processing, environment, label quality, and data confidence stay separate so missing data or formulation signals do not silently change nutrition quality.

The data is partial. The interpretation is usable but some conclusions may be refined.

Score drivers

What shaped the separate signals

Supports the assessment

Mandatory field coverage is strong (75%).
Impact: medium

Pulls the score down

High sugar content (44.12 g/100 g) weakens the nutrition score.
Impact: high
Declared NOVA group 4 anchors the processing indicator.
Impact: high
High saturated fat (7.35 g/100 g) weakens the nutrition score.
Impact: medium

Uncertain area

Record completeness is 56%.
Impact: medium
Image evidence covers about 0% of the key fields.
Impact: low
Added sugars are unavailable, so sugar handling relies conservatively on total sugars.
Impact: low

Some source data is incomplete for this product: quantity and front image. Scores stay visible, but weaker evidence is reflected in the confidence dimension.

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Snacks. Ingredients: Sötningsmedel/sødestoffer (maltitoler, sorbitoler, steviolglykosider), stabiliseringsmedel/stabilisator (gummi arabicum), ammoniumklorid (=salmiak), lakritsextrakt, aromer, vegetabiliska oljor (kokos, raps), fläderbärs-/hyldebær/hyllebær ekstrakt, ytbehandlings-/overladebehandlingsmiddel (karnaubavax/voks). Evidence quality: high

67/100

nutrition score

Well-documented labelStrong evidence coverage

Score summary

Nutrition score

Quite good

label quality is the strongest signal right now, while processing needs the most caution.

Strongest: Label qualityWeakest: Processing

Data confidence

97/100

high reliability

Nutrition profile

Quite good

67/100

Nutrition profile

Affected by energy, sugars, saturated fat, sodium, fiber, limited protein support, and cautious fruit/vegetable/legume/nut credit.

Processing

Very highly processed

Processing

Affected by ingredient complexity and degree of processing.

Environmental signal

Strong

80/100

Environmental signal

Affected by packaging, origin, and estimate coverage.

Label quality

Strong

88/100

Label quality

Affected by field completeness and record consistency, not by nutrition quality.

high confidence from label, nutrition, and source coverage

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—

nutrition score

Snacks

Score summary

—

Nutrition score

No reliable assessment

label quality is the strongest signal right now, while environmental signal needs the most caution.

Strongest: Label qualityWeakest: Environmental signal

Data confidence

69/100

medium reliability

Nutrition profile

No reliable assessment

—

Nutrition profile

Affected by energy, sugars, saturated fat, sodium, fiber, limited protein support, and cautious fruit/vegetable/legume/nut credit.

Processing

Processing unknown

Insufficient evidence

—

Processing

Affected by ingredient complexity and degree of processing.

Environmental signal

Mixed

57/100

Environmental signal

Affected by packaging, origin, and estimate coverage.

Label quality

Quite good

67/100

Label quality

Affected by field completeness and record consistency, not by nutrition quality.

Nature + Mon encas'slim à moi

Snacks. Ingredients: Raisins secs bio 40%, huile végétale de tournesol bio 20%, _Noix de cajou_ bio 20%, Physalis bio 10%, Cannerberge bio, (sucre de canne bio, huile végétale de tournesol bio), 10%, _Amandes_ bio.. Evidence quality: high

55/100

nutrition score

Well-documented labelStrong evidence coverage

Score summary

Nutrition score

Mixed

label quality is the strongest signal right now, while processing needs the most caution.

Strongest: Label qualityWeakest: Processing

Data confidence

90/100

high reliability

Nutrition profile

Mixed

55/100

Nutrition profile

Affected by energy, sugars, saturated fat, sodium, fiber, limited protein support, and cautious fruit/vegetable/legume/nut credit.

Processing

Highly processed

Processing

Affected by ingredient complexity and degree of processing.

Environmental signal

Mixed

51/100

Environmental signal

Affected by packaging, origin, and estimate coverage.

Label quality

Strong

90/100

Label quality

Affected by field completeness and record consistency, not by nutrition quality.

Open Food Facts Bonbon au miel

Snacks. Evidence quality: medium. Nutrition score is currently hidden

—

nutrition score

Snacks

Score summary

—

Nutrition score

No reliable assessment

label quality is the strongest signal right now, while environmental signal needs the most caution.

Strongest: Label qualityWeakest: Environmental signal

Data confidence

50/100

medium reliability

Nutrition profile

No reliable assessment

—

Nutrition profile

Affected by energy, sugars, saturated fat, sodium, fiber, limited protein support, and cautious fruit/vegetable/legume/nut credit.

Processing

Processing unknown

Insufficient evidence

—

Processing

Affected by ingredient complexity and degree of processing.

Environmental signal

Mixed

57/100

Environmental signal

Affected by packaging, origin, and estimate coverage.

Label quality

Quite good

60/100

Label quality

Affected by field completeness and record consistency, not by nutrition quality.

Signal classes

Need attention

High sugar content (44.12 g/100 g) weakens the nutrition score.
High saturated fat (7.35 g/100 g) weakens the nutrition score.
Added sugars are unavailable, so sugar handling relies conservatively on total sugars.

Need attention

Declared NOVA group 4 anchors the processing indicator.
Formulation markers such as polüsorbaat, letsitiin support a more processed classification.
A long ingredient list (83 ingredients) supports a more processed classification.

Supporting factors

Mandatory field coverage is strong (75%).

What would improve the assessment

Part of this signal relies on inferred values, so direct declared data would improve reliability.

Structured source data

Facts used for scoring

Design

CategorySnacks

Label information quality64/100

Data confidence

Ownership

Processing

Very highly processed

Formulation complexity

100

Environmental signal

NOVA groupNOVA 4

Performance

Energy / 100g

441 kcal

Protein / 100g

1.47 g

Sugar / 100g

44.12 g

Nutrition score29/100 · Grade E

Ingredient-level explanation

Food score panel

Five-layer evaluation

Each dimension stays separate so the product can score well in one area and weakly in another without hiding trade-offs.

Nutrition score

/100

Nutrition profile

Nutrition score 29/100

Weak

label quality is the strongest signal right now, while processing needs the most caution.

Strongest area

Label quality

Weakest area

Processing

Data confidence

medium

Data confidence

Data confidence 63/100

Medium reliability

Data coverage is partial and the interpretation carries moderate confidence.

Confidence layer

Category breakdown

How the separate signals line up

The profile is on the weaker side and warrants attention.

Nutrition profile

Weak

29/100

Nutrition score based on nutrient profile only.

Processing

Very highly processed

Processing indicator kept separate from the nutrition score.

Environmental signal

Mixed

57/100

Estimated environmental signal with limited precision.

Label quality

Quite good

64/100

Label quality reflects completeness and consistency of the record, not nutrition quality.

How is the score built?

Open the methodology note

The data is partial. The interpretation is usable but some conclusions may be refined.

Score drivers

What shaped the separate signals

Supports the assessment

Mandatory field coverage is strong (75%).
Impact: medium

Pulls the score down

High sugar content (44.12 g/100 g) weakens the nutrition score.
Impact: high
Declared NOVA group 4 anchors the processing indicator.
Impact: high
High saturated fat (7.35 g/100 g) weakens the nutrition score.
Impact: medium

Uncertain area

Record completeness is 56%.
Impact: medium
Image evidence covers about 0% of the key fields.
Impact: low
Added sugars are unavailable, so sugar handling relies conservatively on total sugars.
Impact: low

Some source data is incomplete for this product: quantity and front image. Scores stay visible, but weaker evidence is reflected in the confidence dimension.

Similar options worth comparing

Cloetta norge as Läkerol Salvi

67/100

nutrition score

Well-documented labelStrong evidence coverage

Score summary

Nutrition score

Quite good

label quality is the strongest signal right now, while processing needs the most caution.

Strongest: Label qualityWeakest: Processing

Data confidence

97/100

high reliability

Nutrition profile

Quite good

67/100

Nutrition profile

Affected by energy, sugars, saturated fat, sodium, fiber, limited protein support, and cautious fruit/vegetable/legume/nut credit.

Processing

Very highly processed

Processing

Affected by ingredient complexity and degree of processing.

Environmental signal

Strong

80/100

Environmental signal

Affected by packaging, origin, and estimate coverage.

Label quality

Strong

88/100

Label quality

Affected by field completeness and record consistency, not by nutrition quality.

high confidence from label, nutrition, and source coverage

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Croustisud Chips de remolacha bio

Snacks. Evidence quality: medium. Nutrition score is currently hidden

—

nutrition score

Snacks

Score summary

—

Nutrition score

No reliable assessment

label quality is the strongest signal right now, while environmental signal needs the most caution.

Strongest: Label qualityWeakest: Environmental signal

Data confidence

69/100

medium reliability

Nutrition profile

No reliable assessment

—

Nutrition profile

Affected by energy, sugars, saturated fat, sodium, fiber, limited protein support, and cautious fruit/vegetable/legume/nut credit.

Processing

Processing unknown

Insufficient evidence

—

Processing

Affected by ingredient complexity and degree of processing.

Environmental signal

Mixed

57/100

Environmental signal

Affected by packaging, origin, and estimate coverage.

Label quality

Quite good

67/100

Label quality

Affected by field completeness and record consistency, not by nutrition quality.

Nature + Mon encas'slim à moi

55/100

nutrition score

Well-documented labelStrong evidence coverage

Score summary

Nutrition score

Mixed

label quality is the strongest signal right now, while processing needs the most caution.

Strongest: Label qualityWeakest: Processing

Data confidence

90/100

high reliability

Nutrition profile

Mixed

55/100

Nutrition profile

Affected by energy, sugars, saturated fat, sodium, fiber, limited protein support, and cautious fruit/vegetable/legume/nut credit.

Processing

Highly processed

Processing

Affected by ingredient complexity and degree of processing.

Environmental signal

Mixed

51/100

Environmental signal

Affected by packaging, origin, and estimate coverage.

Label quality

Strong

90/100

Label quality

Affected by field completeness and record consistency, not by nutrition quality.

Open Food Facts Bonbon au miel

Snacks. Evidence quality: medium. Nutrition score is currently hidden

—

nutrition score

Snacks

Score summary

—

Nutrition score

No reliable assessment

label quality is the strongest signal right now, while environmental signal needs the most caution.

Strongest: Label qualityWeakest: Environmental signal

Data confidence

50/100

medium reliability

Nutrition profile

No reliable assessment

—

Nutrition profile

Affected by energy, sugars, saturated fat, sodium, fiber, limited protein support, and cautious fruit/vegetable/legume/nut credit.

Processing

Processing unknown

Insufficient evidence

—

Processing

Affected by ingredient complexity and degree of processing.

Environmental signal

Mixed

57/100

Environmental signal

Affected by packaging, origin, and estimate coverage.

Label quality

Quite good

60/100

Label quality

Affected by field completeness and record consistency, not by nutrition quality.

Kõrge vabade suhkrute sisaldus
Tugevam hoiatus
Kõrge vabade suhkrute sisaldus võib tõsta energiakoormust ilma püsivat täiskõhutunnet pakkumata.
Kohe
Võib tekitada kiire energiakõikumise ning varasema näljatunde või suurema janu.
Pikemas vaates
Sage tarbimine seostub kõrgema riskiga ebasoodsale kehakaalu ja ainevahetuse profiilile.
Ettevaatus: kõrgeTõenduse tase: tugevSihtrühm: lapsed ja täiskasvanudAllikas: toitaine lävend
Loogika: Joogid: sugars100g > 5 g/100 ml. Toidud: sugars100g > 10 g/100 g.
Signaalid: Suhkur 44.1 g/100 g ületab toidule rakendatud lävendi 10 g/100 g.
See on riskisignaal, mitte diagnoos. Mõju sõltub kogusest, tarbimissagedusest ja kogu toitumismustrist.
Töödeldud lihatooted ja nitritid
Tugevam hoiatus
Töödeldud lihatooted ja nitriti/nitraadi markerid viitavad kõrgema ettevaatuse vajadusele.
Kohe
Võib suurendada soola- ja säilitusainete koormust ühes toidukorras.
Pikemas vaates
Sage tarbimine seostub kõrgema riskiga ebasoodsatele pikaajalistele tervisenäitajatele.
Ettevaatus: kõrgeTõenduse tase: tugevSihtrühm: lapsed ja täiskasvanudAllikas: kombineeritud tuvastus
Loogika: Kategooria viitab töödeldud lihale või koostises/additiivides leidub E249, E250, E251, E252.
Signaalid: Koostises tuvastati markerid: nitraat.
See signaal ei asenda personaalset nõustamist. Tõlgendus sõltub tarbimissagedusest ja portsjoni suurusest.
Madal kiudainesisaldus ja rafineeritud süsivesikud
Ettevaatlikkus
Madal kiudainesisaldus ja rafineeritud süsivesikud viitavad toidule, mis toetab nõrgemalt täiskõhutunnet.
Kohe
Võib põhjustada kiiremat glükoosikõikumist ja varasemat näljatunnet.
Pikemas vaates
Sage tarbimine võib halvendada üldist toidukvaliteeti ja seostub ebasoodsama ainevahetusprofiiliga.
Ettevaatus: mõõdukasTõenduse tase: mõõdukasSihtrühm: lapsed ja täiskasvanudAllikas: kombineeritud tuvastus
Loogika: fiber100g < 1.5 g/100 g või fiber100g < 3 g/100 g koos rafineeritud süsivesikute markeritega.
Signaalid: Kiudained 0 g/100 g jäävad alla üldlävendi 3 g/100 g. · Kiudainesisaldus jääb alla tugeva riskisignaali lävendi 1.5 g/100 g. · Leitud rafineeritud süsivesiku markerid: nisujahu, maisitärklis.
Riskisignaal sõltub kogu menüü kiudainete tasemest, mitte ainult ühest tootest.
Ultra-töödeldud toit (NOVA 4)
Ettevaatlikkus
NOVA 4 viitab ulatuslikule tööstuslikule töötlemisele ja suuremale formulatsiooni keerukusele.
Kohe
Võib soodustada ülesöömist, sest maitse- ja tekstuuriprofiil on sageli väga stimuleeriv.
Pikemas vaates
Sage tarbimine seostub kõrgema riskiga ebasoodsatele tervisetulemitele, kuid mõju sõltub toitumismustrist.
Ettevaatus: mõõdukasTõenduse tase: mõõdukasSihtrühm: lapsed ja täiskasvanudAllikas: töötlusklass
Loogika: novaGroup === 4.
Signaalid: NOVA grupp on 4 (ultra-töödeldud klass).
NOVA klass on tarbimismustri signaal ega tähenda üksiku toote põhjal automaatset diagnoosi.
Kõrge küllastunud rasva sisaldus
Ettevaatlikkus
Kõrge küllastunud rasva osakaal on oluline signaal, eriti kui sarnaseid tooteid tarbitakse sageli.
Kohe
Võib muuta toidukorra energiarikkamaks ja tekitada mõnel inimesel raskustunnet.
Pikemas vaates
Sage tarbimine võib tõsta ebasoodsa vere lipiidiprofiili riski.
Ettevaatus: mõõdukasTõenduse tase: mõõdukasSihtrühm: lapsed ja täiskasvanudAllikas: toitaine lävend
Loogika: saturatedFat100g > 5 g/100 g.
Signaalid: Küllastunud rasv 7.3 g/100 g ületab lävendi 5 g/100 g.
Riskitõlgendus sõltub kogu rasvaprofiilist ja üldisest menüüst, mitte vaid ühest näitajast.
Teatud sünteetilised värvained ja tähelepanu riskisignaal
Kontekstisignaal
Teatud sünteetilised värvained on seotud tähelepanu-riskisignaaliga, eriti laste kontekstis.
Kohe
Mõnel lapsel võib esineda aktiivsuse või tähelepanu muutust.
Pikemas vaates
Tõendus on kontekstipõhine; signaal aitab hinnata koostise profiili ega tähenda automaatselt kahjulikku toimet kõigile.
Ettevaatus: kontekstTõenduse tase: piiratud/kontekstipõhineSihtrühm: lapsed ja täiskasvanudAllikas: koostise muster
Loogika: Koostises või additiivides leidub E102, E104, E110, E122, E124, E129 (vajadusel koos E211).
Signaalid: Leitud sünteetiliste värvainete koodid: E102, E110, E129.
See on ettevaatlik kontekstisignaal. Mõju sõltub tundlikkusest, kogusest ja üldisest toitumismustrist.

Kuidas me hindame?

Miks olulineKohePikemas vaates

Kõrge vabade suhkrute sisaldus lapse toidus
Selge riskisignaal
Kui toidus on palju vabu suhkruid, võib see lapse puhul nõrgendada täiskõhutunnet ja toetada sagedamat magusaisu.
Miks oluline
Rakendus tõstab selle esile, sest laste toitumises mõjutab sage kõrge suhkrukoormus nii päevast söömismustrit kui ka hambatervise riski.
Kohe
Võib tekkida varasem uus näljatunne või suurem janu pärast magusat toidukorda.
Pikemas vaates
Võib kujundada magusamaid maitse-eelistusi ja vähendada menüü üldist toitumiskvaliteeti.
A-kiht: põhiriskisignaalTugev teaduslik alusLapse olulisus: väga kõrge
Põhineb tugeval rahvusvahelisel juhisel: WHO soovitab lastel piirata vabu suhkruid (kaariese ja liigse energiatarbimise riskisuund).
Signaalid: Suhkur 44.1 g/100 g ületab toidule rakendatud lävendi 10 g/100 g.
Madal kiudainesisaldus ja rafineeritud süsivesikud
Selge riskisignaal
Madal kiudainesisaldus on lapse vaates oluline, sest see mõjutab nii täiskõhutunnet kui ka seedimise mugavust.
Miks oluline
Rakendus kuvab selle, et aidata vanemal hoida lapse menüüs rohkem täistera, kaunvilju, puu- ja köögivilju.
Kohe
Võimalik on kiirem näljatunde taastumine või raskem seedimine.
Pikemas vaates
Võib vähendada lapse menüü üldist kvaliteeti ja hoida kiudainete tarbimise püsivalt liiga madalal.
A-kiht: põhiriskisignaalTugev teaduslik alusLapse olulisus: kõrge
Põhineb tugeval rahvusvahelisel juhisel: WHO süsivesikute kvaliteedi ja kiudainete soovitused.
Signaalid: Kiudained 0 g/100 g jäävad alla üldlävendi 3 g/100 g. · Kiudainesisaldus jääb alla tugevama alamsignaali lävendi 1.5 g/100 g. · Leitud rafineeritud süsivesiku markerid: nisujahu, maisitärklis.
Ultra-töödeldud profiil (NOVA 4) lapse menüüs
Hariv kontekst
Ultra-töödeldud märge aitab vanemal hinnata, kas toode sobib igapäevaseks valikuks või pigem harvemaks.
Miks oluline
Rakendus kuvab selle lisakontekstina, et toetada lapse menüü üldist kvaliteeti, mitte anda mustvalget otsust ühe toote kohta.
Kohe
Võib tekkida kiire söömise ja varasema uue isu muster.
Pikemas vaates
Sage kasutus võib nihutada menüüd vähem täisväärtusliku toiduprofiili poole.
B-kiht: ettevaatlikkuse signaalMõõdukas teaduslik alusLapse olulisus: kõrge
Põhineb peamiselt epidemioloogilisel ja institutsionaalsel kirjandusel ultra-töödeldud toitude tarbimismustrite kohta.
Signaalid: NOVA grupp on 4 (ultra-töödeldud profiil).

Lisa-kontekstB / C kiht

Kõrge küllastunud rasva taustsignaal
B-kiht: ettevaatlikkuse signaalMõõdukas teaduslik alus
Küllastunud rasva signaal aitab hinnata, kas toode sobib lapse menüüs pigem harvemaks valikuks.
Teatud sünteetilised värvained ja tähelepanu kontekst
B-kiht: ettevaatlikkuse signaalKontekstisignaal
Värvainete signaal tähendab, et tootes on lisandeid, mida osa vanemaid soovib laste puhul teadlikult piirata.
Töödeldud liha ja nitritite hariv signaal
C-kiht: hariv kontekstMõõdukas teaduslik alus
Kui toode kuulub töödeldud liha profiili, kuvame selle vanemale pika vaate hariva märkusena.

Kimberley's Bakeshoppe White Cupcake

Nutrient profile

Need attention

Processing level

Need attention

Label quality

Supporting factors

Environmental signal

What would improve the assessment

Facts used for scoring

Design

Ownership

Performance

Five-layer evaluation

Nutrition score 29/100

How the separate signals line up

What shaped the separate signals

Similar options worth comparing

Cloetta norge as Läkerol Salvi

Croustisud Chips de remolacha bio

Nature + Mon encas'slim à moi

Open Food Facts Bonbon au miel

Kimberley's Bakeshoppe White Cupcake

Nutrient profile

Need attention

Processing level

Need attention

Label quality

Supporting factors

Environmental signal

What would improve the assessment

Facts used for scoring

Design

Ownership

Performance

Five-layer evaluation

Nutrition score 29/100

How the separate signals line up

What shaped the separate signals

Similar options worth comparing

Cloetta norge as Läkerol Salvi

Croustisud Chips de remolacha bio

Nature + Mon encas'slim à moi

Open Food Facts Bonbon au miel

What lowers the rating

Kõrge vabade suhkrute sisaldus

Töödeldud lihatooted ja nitritid

Madal kiudainesisaldus ja rafineeritud süsivesikud

Ultra-töödeldud toit (NOVA 4)

Kõrge küllastunud rasva sisaldus

Teatud sünteetilised värvained ja tähelepanu riskisignaal

Lapse vaate riskisignaalid

Kõrge vabade suhkrute sisaldus lapse toidus

Madal kiudainesisaldus ja rafineeritud süsivesikud

Ultra-töödeldud profiil (NOVA 4) lapse menüüs