M&S Ultimate Crumpets · Nutrisiq

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Nutrition snapshot

M&S Ultimate Crumpets

Name: M&S Ultimate Crumpets
Brand: M&S
SKU: 00018166

The nutrient profile is mixed or moderate based on the available evidence.

Nutrition score

/100

Nutrition interpretation

Moderate signal

The nutrient profile is mixed or moderate based on the available evidence.

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Signal classes

Need attention

Core nutrient evidence is incomplete, so the nutrition score is unavailable.

What would improve the assessment

Part of this signal relies on inferred values, so direct declared data would improve reliability.

Need attention

Declared NOVA group 4 anchors the processing indicator.
A long ingredient list (23 ingredients) supports a more processed classification.

Supporting factors

Mandatory field coverage is strong (88%).

Uncertain or missing data

The record is missing a nutrition panel.

What would improve the assessment

Part of this signal relies on inferred values, so direct declared data would improve reliability.

Structured source data

Facts used for scoring

Design

CategoryCrumpets

Label information quality89/100

Data confidence

Quantity330g

PackagingPlastique, Sachet, en:card-sleeve, en:mixed plastic-sleeve

OriginsUnited Kingdom

Ownership

Processing

Very highly processed

Formulation complexity

Environmental signal

NOVA groupNOVA 4

Performance

Nutrition score62/100 · Grade C

Ingredient-level explanation

Water, _Wheatflour_ (with _Wheatflour_, Calcium Carbonate, Iron, Niacin, Thiamin), Raising Agent (E450, Sodium Bicarbonate), Dried Fermented _Wheatflour_ (contains _Gluten_), Sugar, Salt, Yeast (Yeast, Vitamin D Yeast).

Food score panel

Five-layer evaluation

Each dimension stays separate so the product can score well in one area and weakly in another without hiding trade-offs.

Nutrition score

/100

Nutrition profile

Nutrition score 62/100

Quite good

label quality is the strongest signal right now, while processing needs the most caution.

Strongest area

Label quality

Weakest area

Processing

Data confidence

high

Data confidence

Data confidence 93/100

High reliability

The data is strong and the assessment carries high confidence.

Confidence layer

Category breakdown

How the separate signals line up

The overall assessment is good, but some areas warrant further review.

Nutrition profile

Quite good

62/100

Nutrition score is available, but some inputs were inferred.

Processing

Very highly processed

Processing indicator kept separate from the nutrition score.

Environmental signal

Mixed

54/100

Estimated environmental signal with limited precision.

Label quality

Strong

89/100

Label quality reflects completeness and consistency of the record, not nutrition quality.

How is the score built?

Open the methodology note

Nutrition score measures nutrient profile only. Processing, environment, label quality, and data confidence stay separate so missing data or formulation signals do not silently change nutrition quality.

The data is broad and consistent. The interpretation is likely to remain stable.

Score drivers

What shaped the separate signals

Supports the assessment

Mandatory field coverage is strong (88%).
Impact: medium

Pulls the score down

Declared NOVA group 4 anchors the processing indicator.
Impact: high
A long ingredient list (23 ingredients) supports a more processed classification.
Impact: low

Uncertain area

Core nutrient evidence is incomplete, so the nutrition score is unavailable.
Impact: high
Confidence is reduced by missing nutrition evidence.
Impact: high
The record is missing a nutrition panel.
Impact: high

Some source data is incomplete for this product: energy per 100g, sugars per 100g, saturated fat per 100g, sodium per 100g or salt per 100g, and nutrition panel. Scores stay visible, but weaker evidence is reflected in the confidence dimension.

Signal classes

Need attention

Core nutrient evidence is incomplete, so the nutrition score is unavailable.

What would improve the assessment

Part of this signal relies on inferred values, so direct declared data would improve reliability.

Need attention

Declared NOVA group 4 anchors the processing indicator.
A long ingredient list (23 ingredients) supports a more processed classification.

Supporting factors

Mandatory field coverage is strong (88%).

Uncertain or missing data

The record is missing a nutrition panel.

What would improve the assessment

Part of this signal relies on inferred values, so direct declared data would improve reliability.

Structured source data

Facts used for scoring

Design

CategoryCrumpets

Label information quality89/100

Data confidence

Quantity330g

PackagingPlastique, Sachet, en:card-sleeve, en:mixed plastic-sleeve

OriginsUnited Kingdom

Ownership

Processing

Very highly processed

Formulation complexity

Environmental signal

NOVA groupNOVA 4

Performance

Nutrition score62/100 · Grade C

Ingredient-level explanation

Food score panel

Five-layer evaluation

Each dimension stays separate so the product can score well in one area and weakly in another without hiding trade-offs.

Nutrition score

/100

Nutrition profile

Nutrition score 62/100

Quite good

label quality is the strongest signal right now, while processing needs the most caution.

Strongest area

Label quality

Weakest area

Processing

Data confidence

high

Data confidence

Data confidence 93/100

High reliability

The data is strong and the assessment carries high confidence.

Confidence layer

Category breakdown

How the separate signals line up

The overall assessment is good, but some areas warrant further review.

Nutrition profile

Quite good

62/100

Nutrition score is available, but some inputs were inferred.

Processing

Very highly processed

Processing indicator kept separate from the nutrition score.

Environmental signal

Mixed

54/100

Estimated environmental signal with limited precision.

Label quality

Strong

89/100

Label quality reflects completeness and consistency of the record, not nutrition quality.

How is the score built?

Open the methodology note

The data is broad and consistent. The interpretation is likely to remain stable.

Score drivers

What shaped the separate signals

Supports the assessment

Mandatory field coverage is strong (88%).
Impact: medium

Pulls the score down

Declared NOVA group 4 anchors the processing indicator.
Impact: high
A long ingredient list (23 ingredients) supports a more processed classification.
Impact: low

Uncertain area

Core nutrient evidence is incomplete, so the nutrition score is unavailable.
Impact: high
Confidence is reduced by missing nutrition evidence.
Impact: high
The record is missing a nutrition panel.
Impact: high

M&S Ultimate Crumpets

Nutrient profile

Need attention

What would improve the assessment

Processing level

Need attention

Label quality

Supporting factors

Uncertain or missing data

Environmental signal

What would improve the assessment

Facts used for scoring

Design

Ownership

Performance

Five-layer evaluation

Nutrition score 62/100

How the separate signals line up

What shaped the separate signals

M&S Ultimate Crumpets

Nutrient profile

Need attention

What would improve the assessment

Processing level

Need attention

Label quality

Supporting factors

Uncertain or missing data

Environmental signal

What would improve the assessment

Facts used for scoring

Design

Ownership

Performance

Five-layer evaluation

Nutrition score 62/100

How the separate signals line up

What shaped the separate signals

What lowers the rating

Ultra-töödeldud toit (NOVA 4)

Lapse vaate riskisignaalid

Ultra-töödeldud profiil (NOVA 4) lapse menüüs